Like the theory that the universe as we know it started with an explosion of energy called the Big Bang, the cable ecosystem as we know it today was shaped by the explosion of TV channels in the 1990s, created out of the industry shift from analog to digital transmissions that made it easier to launch TV networks, Strauss said. "I think there is an interesting parallel here with the evolution of cable networks," Strauss said. To understand what's happening in the TV industry, Strauss has looked to the stars, including a theory about the ultimate fate of the universe known as the Big Crunch. It "will likely lead to the great unbundling, where a lot of channels will fall out of the traditional bundle only to be likely followed by the great rebundling of a subset of SVOD services in the future." "It seems inevitable that, as the traditional pay-TV market declines, every existing network will have to launch some version of an service," Strauss, the executive vice president of Xfinity services for Comcast Cable, told Business Insider. Strauss doesn't think that trend will end with these big media companies. The industry is poised for even more change as legacy media giants that operate the most watched channels in the cable bundle - including Disney, WarnerMedia, and the Comcast subsidiary NBCUniversal - prepare to launch their own subscription-video services online. The Comcast Cable executive Matt Strauss has had a front-row seat to the seismic shifts upending the pay-TV industry as the head of the 56-year-old company's Xfinity unit, which includes home video, internet, security, and phone services. Our ability to launch more of these services direct to the consumer just gives us access to more choices," Strauss said. "As a distributor we're paying on one end, and then the other, we're getting paid.The economics of distributing subscription-video-on-demand services like ESPN Plus compared with ESPN's TV channels could create more opportunities for companies like Comcast.Using the theoretical scenarios about the creation and fate of the universe as a blueprint, he said the TV bundle could be reformed from streaming-video services, instead of linear TV channels.Comcast's Matt Strauss shared his theory about how the evolution of cable-TV networks parallels the cosmic theories of the Big Bang and Big Crunch.Account icon An icon in the shape of a person's head and shoulders.
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