“As soon as Joko arrived in our 5th acceleration batch, we were immediately seduced by their vision and ability to execute,” said Pieter Lammens, Director of Lafayette Plug and Play. On the basis of aggregated and anonymous statistics, Joko enables brands to understand their positioning in relation to their market and competitors. Joko has a very detailed understanding of millennials’ purchasing habits, thanks to the millions of euro transactions it processes daily. For example, with Monoprix, we have seen a 17% increase in expenses.” “It is thanks to this experience that we see a real impact on the frequency of purchases and the average basket of our users at the retailers available on the application. “Our users are looking for a reward and loyalty experience that is simple, customized and gamified and that is what we have managed to create with Joko,” said Nicolas Salat-Baroux, co-founder of Joko. “ Our ambition with Joko is to build a strong brand, a product used by millions of people that retailers reward on a daily basis, by putting technology at the service of the user experience,” said Xavier Starkloff, Joko CEO and co-founder. Users have already earned tens of millions of points since the product’s beta launch. After a few months of beta, Joko has already been adopted by tens of thousands of people, with the user base doubling every month. Joko also provides a fully customized experience, thanks to a layer of AI that suggests offers adapted to users’ habits. In one click, they can trade them for gift cards in several retailers or convert them into donations to charitable associations. With Joko, there is no need to scan or say anything – the user is automatically notified after their purchase, and can check their points in the application. The fintech startup has just raised €1.6 million from Partech, Axeleo Capital, Lafayette Plug and Play, and several angel investors from the sector to develop its simple and universal loyalty program integrated into credit or debit cards.įounded in 2018, Joko is now being accelerated within Facebook’s Startup Garage at Station F, a program focused on personal data protection and privacy by design. After connecting the application to their bank through a secure interface made possible through the PSD2 directive, customers can automatically accumulate reward points every time they use their usual credit card in dozens of big retailers including McDonald’s, Uber, Starbucks, Zara, and many more. Musk, who is also the CEO of electric-vehicle maker Tesla Inc (TSLA.O), on Friday said that bringing Yaccarino on as Twitter's new chief will help him devote more time to Tesla.The French startup Joko is revolutionizing loyalty cards, offering a seamless, customized and centralized customer experience. Through its mobile app, credit cards become loyalty cards. Musk has long said he intended to find a new leader for Twitter. While Musk said Yaccarino would help build an "everything app," which he has previously said could offer a variety of services such as peer-to-peer payments, his selection of an advertising veteran signaled that digital ads would continue to be a core focus of the business. Musk earlier this year acknowledged that Twitter had suffered a massive decline in ad revenue. Since Musk acquired Twitter, advertisers have fled the platform, worried that their ads could appear next to inappropriate content after the company lost nearly 80% of staff. Yaccarino will take over a social media platform that has been trying to reverse a plunge in ad revenue and is beset with challenges, along with a heavy debt load. A view of the Twitter logo at its corporate headquarters in San Francisco, California, U.S.
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